The challenge
R for Rabbit’s products involve multiple configurations and functional features that are hard to communicate through static visuals. Customers needed a clearer understanding of how products look, behave, and fit into real-life scenarios without relying on external comparisons.
What we built
- Comprehensive 3D models representing the full catalog with accurate detailing and structure.
- Real-time AR previews enabling customers to visualize products in their own space directly from the PDP.
- Interactive hotspots enhanced with smooth animations to demonstrate key features and usability.
- Seamless storefront integration ensuring a fast, native experience across Shopify product pages.
How it shipped
The rollout was executed in phases, starting with core products and quickly expanding across the catalog. The integration required minimal changes to the existing setup, allowing the experience to go live rapidly.
Customers now explore and understand our products visually instead of relying on specs alone.
Outcomes
- Full catalog enabled with 3D and AR experiences.
- Higher engagement through interactive product exploration.
- Reduced reliance on static visuals and external comparison platforms.
