The challenge
Butt Baby’s products are highly functional, where usability and real-world interaction matter as much as appearance. Static visuals couldn’t effectively communicate these details, leaving customers uncertain about how products would look, fit, or function in real scenarios.
What we built
- Accurate 3D models covering the full product catalog with attention to structure and detail.
- Web-based AR previews allowing users to place products in their real environment directly from the PDP.
- Interactive hotspots enhanced with smooth animations to demonstrate key features and usability.
- Lightweight PDP integration optimized for fast load times across devices.
How it shipped
The entire catalog was digitized within weeks, with AR and interactive experiences deployed directly into product pages. The rollout required no changes to the existing storefront, enabling quick adoption.
Customers can now explore every detail in motion instead of relying on static images.
Outcomes
- Complete product catalog available in 3D and AR.
- Higher engagement through interactive feature exploration.
- Reduced support queries related to product usage and fit.
